I had this exact product for years and it was an easy choice to choose this same straightener again. It works as well as the more expensive brands. Highly recommend.I owned a CHI flat iron for several years before it finally gave out. As I was shopping around for a new one, this hot pink GVP brand iron caught my eye. After reading several great reviews, I decided to give it a try.I was NOT disappointed. This iron has a temperature control and gets HOT. It's perfect for my frizzy, thick hair. In fact, it cut my hair prep time in half because it works so well.I would recommend this iron to anyone looking for a great value in a great straight iron! This product works excellently.I've had this product now for several months and works just as well now as the day I got it. In my opinion, it's not worth the extra money to buy "name brand" when you can get an awesome product at a lower price.I recommend everyone looking for a flat iron to get this one.Just got this baby out of the mailbox - delivered today! I had the light pink one - received as a gift over 10 years ago! It still works but I felt like it wasn't getting "as hot" as it used to. I don't use it daily any longer but this thing has been shared through many girls nights out! Love the newer pink color and already tested it out at half the max heat and straightened my thick hair in about 3 minutes! GVP is the way to go!!SUCH a good straightener! I've used a Hot Tools and a CHI and this one is by far the best. I had the same one for about 7 years and it finally broke, so I got another exactly like it!! I've never loved one product as much as I love this one!!I had a GVP flatiron many years ago and it lasted about 6 years. When it stopped working I had to get another GVP flatiron. I love the pink color. The temperature can be adjusted and it doesn’t damage my hair. This is the only flatiron that I tried that was able to get my desired style.I love GVP ceramic. I have old one and buy now one.Es una excelente marca es la segunda vez q adquiero un producto la plancha anterior me duró 10 añosLightweight, heats up quickly, easy to store cord with cord holder